Anlene NEW MoveMax™ ~ Move Young Campaign
"As we age, our musculoskeletal system will lose some of its function. Bones will become more fragile, cartilage and joints will lose resilience, and muscles become less powerful. Oxidative stress and inflammation are factors that will contribute to impacting the health of bones, joints and muscles, which in turn impact our movement. However, many are not aware that movement is as critical to maitaining our body systems as it is to developing children. Movement does not deteriorate our muscoskeletal system, but instead helps maintain its health, when coupled with the right nutrition", said Mr. Paulo Ocampo, the marketing manager of Fonterra Brands Malaysia, when addressing his speech during the Anlene MoveMax™ event last Thurday on 1st September, 2016.
Anlene, a very famous and one of the best selling brands in Malaysia proudly introduced their new Anlene MoveMax™ formulation which contains Calcium for bones, Collagen for joints, Protein for muscles, as well as other important nutrients such magnesium, zinc, and Vitamins B, C, D & E in a nutrient bundle to help with musculoskeletal health.
In conjunction with the introduction of Anlene MoveMax™, there was an experiential showcase launch in Queensbay Mall, Penang. During the campaign, the public had a taste of youthful movement which featured fun joyful activities such as jumping on a trampoline, arcade dance moves and a tyre swing in a tree house. Those who participated in the activities could also win some prizes. Other than that, there was a MoveCheck booh for those interested to get their mobility checked.
With the successful launch of the Move Young experience, Anlene encouraged people to combine movements with good nutrition to maintain healthy bones, joints and muscles, to move as young as they feel inside.
Anlene MoveMax™ is available in all leading supermarkets nationwide and is available in the powdered form as well as in the yoghurt form. The powdered form comes in two flavours - plain and chocolate and is available in 1kg, 600g and 175g packs. Anlene MoveMax™ yoghurt is available in 4 delicious variants: plain, mango, strawberry and mixed berries.